Our Fairy Tale

Once upon a time, in a mystical underwater world, a little mermaid dreamt of exploring the world above the sea. She was curious about the lands beyond her ocean home, about the colors, the music, and the magic of the human world. But her world was too small, too monochrome, and too ordinary. She yearned for adventure, for freedom, for something that would make her heart sing.

One day, she decided to take a leap of faith and leave her home behind. She swam to the surface and was amazed by the beauty of the world above the sea. She saw colors she had never seen before, heard music that touched her soul, and felt the warmth of the sun on her skin. It was a world of wonder, of possibility, and of endless beauty.

She traveled far and wide, exploring every corner of the world, and collecting gemstones along the way. She loved the way each stone told a story, each color reflected a mood, and each shape had a personality of its own. She used these gemstones to create unique, handcrafted jewelry that she shared with the world.

And so, Not Your Mermaid was born. A brand that celebrates the beauty of the world, the magic of the unknown, and the joy of discovery. Each piece of jewelry is a work of art, a story waiting to be told, and a treasure to be cherished. The designs are colorful, boho, and inspired by fairy tales, each one as unique as the person who wears it.

Our slogan, "A fairy tale for grown ups", captures the essence of our brand. We believe that the world is full of magic, and that everyone deserves a little bit of enchantment in their lives. Our jewelry is a reminder of the beauty that surrounds us, the wonder that awaits us, and the dreams that can come true.

All our jewelry is handcrafted in Amsterdam, using only the finest materials and gemstones. We believe in quality, in authenticity, and in creating something that will last a lifetime. And just like the little mermaid who started it all, we are on a quest to explore the world, to discover new stories, and to share our treasures with those who appreciate the beauty of the unknown.

So come, explore our world, and discover the magic of Not Your Mermaid.

We believe that the world is full of magic, and that everyone deserves a little bit of enchantment in their lives. Our jewelry is a reminder of the beauty that surrounds us, the wonder that awaits us, and the dreams that can come true.

All our jewelry is handcrafted in Amsterdam, using only the finest materials and gemstones. We believe in quality, authenticity, and creating something that will last.